Social media marketing and copywriting is a key part of a marketing strategy for businesses. There is more that goes behind the scenes of copywriting for social media. It’s understanding who your target audience is, the right social media channel to use, when and how often to post, what type of content to share, and how you speak to your customers online.
Social media is a place to be well… social, and be yourself. It’s important the social media copy you write, and the interactions with your online community reflect this. However, it not only serves as a platform for socialising and connecting with others, but it’s also a place where people can learn about your business and where you can attract your dream customers.