When Sita Engling first founded her company as Sita Engling Hair and Makeup, she was a one-man band. However, over the years, she was frequently facing the same challenge of having to turn away large or same day bookings, as well as needing to find new artists to assist her. This is especially tricky during peak times like wedding season.
Now, Beauty Tribe represents a network of talented beauty specialists that all work under one roof. Often clients need to search for multiple different artists to complete their hair and makeup for either their special occasion, bridal party, company portrait photoshoots or group shots. This is not only stressful for clients, but it leads to an incohesive end result (not a good look).
However, now she is running a tribe, so to speak. Sita’s brand name now no longer reflected the growth and how her business has evolved over the years.
This is the purpose and how the new name, Beauty Tribe was born.
How we helped:
Writing a new story article regarding their business rebrand
We previously produced all the content for their former website at Sita Engling Hair & Makeup. Thankfully they were still able to pull some of the page content for their new site that was still relevant and they loved (Services, Contact pages).
Read the full article here.
