Weaving stories for success, crafting copy that connects.

Got any exciting plans? We’re talking about the Xmas holidays, but also your content 😁. - Make your calendar work for you, and be more than a date scheduler.. - ☝️ Plan ahead. Block out key dates and holidays for the year you want to acknowledge or associate your brand/content with. - ☝️Timing. Ensure when publishing content, it's when your audience is most active online, so they're likely to see it. - ☝️Be there when they need it.  Plan content according to the pain they want a solution to, during specific moments. Eg. If you sell real estate, and your potential buyers are looking for apartments, look at the range of reasons why, and tailor content surrounding this buying decision. Here's a few content & planning tools that keep us in check ✅. - - ⚫Airtable. ⚫Trello. ⚫Planoly. ⚫Google Sheets. ⚫Asana. What do you like to use? Happy planning 📝

Wow! It’s been a year since we brought Craft ‘n Connect to life. What a first year it’s been - filled with learnings, development, new relationships and growth. Although a one-man band, it’s near impossible without a network and support crew backing you along the way. So, thank you to everyone who I've collaborated and worked with, who has offered a sounding board, business advice, and words of encouragement throughout this journey 🙏. • Enjoy the final weeks of this year & bring on 2020! • 📸 @alexspodyneiko @sitashairandmakeup #1yearanniversay #gratitude #2019reflections #startupnz #craftnconnect #weavingstories #craftingcopy #copywriting #nzwriters #creativepreneur #smallbusiness #businesschicks #tauranganewzealand

We need one of these epic @electricridernz e-scooters in our life! Always fun writing about these. Cheers for the opportunity and feedback @jbadamsnz @jarrydada 🙌🙏. • Scoot over to their page and check em' out: electricrider.co.nz

Your competitors are offering similar products or services, and as creatures of comfort, customers naturally want to purchase from a brand they trust, feel connected to, or feel comfortable with. Differentiate yourself from the competition by demonstrating your personality through your content. • “The manufacturer who dedicates their advertising to building the most sharply defined personality for their brand will get the largest share of the market” – David Ogilvy. Before clicking ‘publish’, think about whether your content shows off your brand personality. This could include your voice, style, tone, word choice, values – all whilst keeping in mind your customer’s needs and desires 😉 • • 📸 @alexspodyneiko @sitashairandmakeup

To hyphenate, or to not? Does this sentence make sense? Nailing your copy isn’t just about being able to spell and jotting down what your offer is. It’s always a good idea to have an extra eye over your content to ensure it’s polished and reads well from another perspective 🕵️‍♀️. • Not only will grammatical errors give off a negative impression to your customers (especially with spellcheck available on every platform), but our mate Google won’t favour your content, and you'll see a drop in rankings. It’s worth having your website audited and your copy flossed over by a specialist. However, there are a few awesome tools out there that not only check your spelling, but grammar and punctuation also. A few of our faves are: ⏺️ @grammarly ⏺️ @prowritingaid.insta ⏺️ WhiteSmoke. Have a great weekend folks! A bit of Scrabble fun can help too! 🔠😝 #WORD

Hey hey! Are you also a creative entrepreneur and looking to collaborate on a project? As we know for sure, it's hard to take on everything on your own. Whether you're a designer, video editor, web developer that's keen to team up with a writer to polish off a project, we’d love to help with the words. We currently work alongside a pool of talented creatives and techy individuals to complement their services to clients, and always have heaps of fun doing so. We're always keen to connect with inspiring & other like-minded individuals. You can find out a bit more about my back story in the link below to gauge if we'd be a fit 💁. • https://craftnconnect.co.nz/our-story/ #manyhandsmakelightwork ⚡ #collabsforthewin 🤜🤛

Whoa, I can't believe it's October already. Which means the end of year is looming and doors will be shutting for the Christmas/New Year holiday. If you have any last minute content that needs written up before the silly season - hit us up sooner than later. Just like any other type of business, we have lead times too. If you're on top of it all, yay good on you! Now is a good time to reflect and look at what your marketing requirements might be for the new year... I know, weird to be thinking of 2020 already 🙀 🙀.. - Have a happy, calm & collected Thursday peeps! - - 📸 @helenab.photography

So proud to be a part of communicating @getbluelab's story on their recent launch of the Pulse mobile app for iOS and Android! Equipping growers worldwide with fast & accurate data to better manage crop health on the go in the field 🌱🥝. • Not to mention, they also took home 'Excellence in Innovation' from the @bayofplentynz Export Awards this year, aaaaaand are in the finals for the NZ International Business Awards (Excellence in Innovation category). • Talk about winning! 🙌🏆 #NZIBA #NZTE. • @nzte @jonojones @adrygy @coachjulessimp

Some client love from @getbluelab @jonojones @adrygy 🙏 🌱 Cheers guys!