How we can help
We understand there is no ‘one size fits all’ for businesses, as you are different. We are all about discovering where your business is currently at, your needs, pain points and what your aspirations are. Chat to us we’d love to hear your story.
Weaving stories for success, crafting copy that connects. That’s our motto. In terms of how we can add value, see the following areas we can help you with so you can start ticking off those tasks that have fallen by the wayside, you don’t have time for, or isn’t your specialty.
- Website Copywriting
- Website Content Management
- Writing Case Studies
- Blog Articles
- SEO Articles
- Interviewing for Articles
- Brand Messaging and Taglines
- Content Marketing
- Social Media Captions
- Content Planning
- Something else? Chat to us about it and we'll see how we can help

I have had the pleasure of working with Michelle on more than one occasion both as a colleague and also later when I contracted her to write a PR article for me. Michelle is 100% reliable and works to tight deadlines. She has a wonderful interviewing ability, asks all the right questions, listens and knows how to write for the type of media that the article is intended. She also has wonderful skills in social media and website content management. I have no hesitation in recommending that you work with Michelle in your business!
- Alison HollierSabun
They really have a way with words and were what we needed and more for our new brand Broken Gems. Wordsmithing is a definite skill that Michelle has and we greatly appreciate her work and efforts. We highly recommend their friendly services and skills and look forward to contracting them again soon.
- Harry Van HeerdenBroken Gems
Michelle at Craft 'n Connect has been great to work with, especially copy writing content with an SEO ranking focus for a client of ours - Electric Rider. Looking forward to more projects together.
- Jarryd AdamsJ B Adams
I highly recommend Craft 'n Connect. Michelle's experience and high level of empathy has allowed our copy to translate into way more conversions. It's refreshing to see content that isn't 'robotic' you often see written for Google.
- Jim MartinAlign Digital