Craft n connect Our Story

our story

New Zealand based Creative Content Writer, Copywriter, Website and Digital Editor

Bachelor of Communication Studies degree (BCS) Majoring in Creative Industries and PR.
AUT University. Auckland, NZ.

Hey there, I’m Michelle Joe.


An experienced creative copywriter for the online space and the Founder of Craft ‘n Connect.  We get a real kick out of helping businesses with creating an authentic digital presence through our crafted copy.  Weaving the right words, in the right place, for the right people – whilst keeping it enjoyable to read, on brand and with SEO in mind when doing so.


The personal touch we provide is crucial, as this isn’t your typical large agency with multiple layers of communication and account managers.  You’ll deal directly with me who will take the initial brief, get to understand your business, your inbound marketing goals and your consumers, right through to the final delivery.


Craft ‘n Connect came to life after years of working across a mix of digital content marketing, website editing and project management roles for large corporations and studio agencies in Auckland and Christchurch.  I have worked for a number of industries in this capacity in sectors such as fast-moving consumer goods, education, TV and audio post-production, entertainment, hi-tech, tourism, travel & lifestyle, IT and retail.   A few key organisations and client accounts previously worked on include Woolworths NZ, M&C Saatchi, Sony Music, ACG Education, Think IT, Porters Ski Resort, Te Puia Geothermal Rotorua and Sabun Natural Skincare.


However, we’re always excited to continue growing our industry portfolio and curious about what special thing you’ve got going on. We love to understand what makes you unique, and work with you to help reveal your story in its best light through our carefully crafted copy.  We’ll communicate a clear and concise message to your audience, while respecting your voice and being on brand.  No matter if you’re starting out in business, have an exciting new project, or in growth phase with your established business, we can definitely help.