our story

Hi, I’m Michelle Joe.

An experienced creative copywriter for the online space and the Founder of Craft ‘n Connect.  We get a buzz out of helping businesses create an authentic digital presence through our crafted copy.

Stringing the right words, in the right place, for the right people.  We craft words that make your copy fun and enjoyable to read, on brand and with SEO in mind.  

The personal touch we provide is vital, as this isn’t your typical large agency with multiple layers of communication and account managers.  You’ll deal directly with me who will take the initial brief, get to understand your business, your inbound marketing goals and your consumers. 
We’ll be there right through to the final delivery.

“We understand the nuances and subtly of words to finesse your brand”

Craft ‘n Connect came to life after years of working across a mix of digital content marketing, website editing and project management roles for large corporations and boutique studio agencies in Auckland and Christchurch.  I have worked for a number of industries in this capacity in sectors such as retail, SaaS, tech, fast-moving consumer goods, education, audio post-production, entertainment, beauty, travel & lifestyle.

A few key organisations and client accounts previously worked on include Woolworths NZ, Think IT, ACG Education, M&C Saatchi, Sony Music, Porters Ski Resort, Te Puia Geothermal Rotorua and established advertising agencies across the country.

However, we’re always excited to continue growing our industry portfolio and curious about what special thing you’ve got going on.  Because let’s face it, nobody is quite like you.  We love to understand what makes you unique, discover your edge and what your values are. 

We’ll work with you to reveal your story in its best light through our carefully crafted copy and help you communicate a concise message to your audience.  All whilst  respecting your brand guidelines and tone of voice.  Haven’t figured out your personal style? That’s okay – we’ll work it out together. 

No matter if you have an exciting new project, or in growth phase with your established business, we got you.