About Us

The people behind the words

Hello! Meet our crafty team of cool copywriters.

A bunch of natural storytellers helping businesses create an authentic presence through bespoke messaging that captivates and influences.

Weaving carefully crafted words in the right place, for the right people. All whilst ensuring your fresh content is delightful to read, connects with your audience, is on brand and written with SEO in mind.

So, what makes your business or brand special? Let’s get the word out there.

Michelle Joe

Founder & Content Director

Bachelor of Communication Studies (BCS) Majoring in Creative Industries and PR. AUT University, Auckland, NZ

Over ten years’ experience spanning across digital content marketing, copywriting and project management roles for both large corporate businesses and small-medium sized advertising agencies & studios.

A quote lover, coffee and podcast addict, enjoys good food, travel, beach days, dancing and reading.

Roxanne Darrow

Copywriter | Editor

Bachelor of Arts (BA) Majoring in International Development Studies. University of California, Berkeley, USA

A published food and travel writer with a background in policy research. ⁠Roxanne has six years’ experience in writing pieces that make an impact. She is a talented ghostwriter who crafts up delicious copy—everything from articles to full length book manuscripts.

Relishes eating well with old friends, growing veg and flowers, sailing, belly laughs.

Teresa Carter

Copywriter | Technical Writer

Bachelor of Technology (BTech) Majoring in Product Development (Hons) Massey University, Palmerston North, NZ

A Product Design Engineer with experience and an innovative flair in breaking down the jargon and translating technical complex ideas tailored to the consumer or among the internal team.

A love for dining, creating sweet creations, reading when her kids let her, and getting amongst the outdoors.

Camilla Hansen

SEO and Digital Marketing Expert

A savvy digital marketer and website designer with eight years’ industry experience working for a range of organisations in New Zealand and Australia. Camilla is passionate about applying her expertise and helping businesses grow.

A keen gardener, drawer and loves venturing out in nature with her kids.