About Us

The people behind the words

Hello! Meet our crafty team of cool copywriters.

A bunch of natural storytellers helping businesses create an authentic presence through bespoke messaging that captivates and influences.

Weaving carefully crafted words in the right place, for the right people. All whilst ensuring your fresh content is delightful to read, connects with your audience, is on brand and written with SEO in mind.

So, what makes your business or brand special? Let’s get the word out there.

Michelle Joe

about us michelle joe profile bio
Founder & Lead Copywriter
Bachelor of Communication Studies (BCS) Majoring in Creative Industries and PR. AUT University, Auckland, NZ

Twelve years of experience spanning across digital content marketing, copywriting and project management roles for both large corporate businesses and small-medium sized advertising agencies & studios.

A quote lover, coffee and podcast addict, enjoys good food, travel, beach days, dancing and reading.

Cassie McGaffin

Cassie McGaffin
Marketing & Copywriting Support

Born a creative, Cassie brings to the team her social media skills, ability to drive online engagement for businesses and love for content creation. She is inquisitive and never passes the opportunity to learn or utilise her artistic flair.

She loves adventure, playing the guitar, trying new food, makeup artistry, and road trips with family and friends.

Teresa Carter

teresa carter
Copywriter | Technical Writer
Bachelor of Technology (BTech) Majoring in Product Development (Hons) Massey University, Palmerston North, NZ

A Product Design Engineer with experience and an innovative flair in breaking down the jargon and translating technical complex ideas tailored to the consumer or among the internal team.

A love for dining, creating sweet creations, reading when her kids let her, and getting amongst the outdoors.