The rapid pace of development and the hasty deployment of AI content tools such as ChatGPT has got us all wondering – what will the future look like for us? You may have experimented with these tools yourself and starting to incorporate them into your processes. However can it replace the work humans, such as copywriters and designers, can do for you? In this article, we learn more about what other professional creatives are saying about the tool, how we can best integrate it into our work processes and what to be mindful of when using this AI solution.
What is ChatGPT?
ChatGPT is an AI (artificial intelligence) chatbot tool that uses natural language process to generate conversational dialogue. This solution allows you to enter prompts or questions, it will then follow by answering or composing written content. However there are other various AI tools that can also generate images and graphics. The more comprehensive your input, the more specific the result.
We’ve entered the question in the tool itself, here’s what ChatGPT has to say about it…
How does ChatGPT affect Copywriters?
Here’s an example of us requesting blog topic ideas on copywriting.
As copywriters, we believe AI chatbot is fantastic for idea generation, assisting you with quick research without opening a lot of tabs in Google and providing base content. Similar to any tool, it’s learning to work with them to enhance your work and how you choose to use it in collaboration with your craft to maximise value.
From a copywriters’ perspective, we are always getting deep and meaningful with various industries and topics in order to be able to write articles about them. We found ChatGPT handy with giving summaries around specific terminologies to boost our own understanding. However, it’s important to remain critical of the content that rolls out and to do your own fact-checking before ever hitting publish.
However, the nuances, subtleties, humour and sarcasm are picked up through real-life conversations, experiences and human communication. This all leads to giving full context and the originality of content for brands. The gems we pick up through human communication helps us to elevate your brand content with perspective, personality and full context . We are then able to form your unique messaging and memorable taglines that are backed with depth, your values, your target audiences and one that truly resonates with the brand.
Uncovering brand identities for businesses is a large component prior putting pen to paper. This is typically done through interviews, workshop sessions and is a collaborative process with companies.
Hear how other creative professionals are using the tool
As a photographer, I was already aware of AI solutions available to help save time when editing images. So when people started talking about ChatGPT, I was interested to see what it can do to help me with other parts of my business. As a visual content creator, one of the most challenging and time consuming things is generating ideas for photoshoots and social media posts. ChatGPT is an amazing tool to generate these ideas, it gives fast, detailed lists of topics, as well as advice on how to get better results on social media (to be consistent, using hashtags, etc). While most of this information can be easily found online without using ChatGPT, I felt like it was easier, faster and more fun talking to this AI bot.
Alex Spodyneiko, Photographer
From an Industrial Design perspective, AI tools such as ChatGPT (and its image generating counterparts) offer a huge amount of opportunity to enhance and accelerate the traditional design process, especially during early ideation stages where loose concepts and ideas need to be generated. The ability to input key points from a brief and have them expanded on, or ask specific questions about the market I am designing for, is a real advantage. While the fear that AI may ‘take away’ creative jobs isn’t unfounded, the reality is that learning to use these tools correctly will make me a better, more creative designer overall as I will be able to focus on refining and iterating on the concepts generated in collaboration with these tools, in much the same way I do with a team of human designers. I am used to adapting to new materials and technologies, being an early adopter of other innovative processes such as 3d printing, so I am confident that ChatGPT and other AI tools can only enhance my design process and lead to products and solutions that are even better suited to the people who use them.
Matthew Thomas, Senior Industrial Designer
You don’t have to build all your processes around generative AI. Instead, incorporate AI into your existing processes that already work well.
Samyutha Reddy, Jasper’s Head of Enterprise Marketing
With the surge of AI into the limelight, it has definitely brought a lot of varied opinions. One topic I’ve seen pop up quite frequently within the UX design community (along with many others I’m sure) is the concern: will my job be replaced by AI?.
However, I believe it’s just another tool to aid us in creating better products and more intuitive experiences for users. UX design stems from understanding human needs and so human designers will always be needed. With this in mind we can use AI to benefit us in so many ways. Chatgpt has already provided useful to me from helping to refine website copy, to analysing insights from large chunks of research. Of course it isn’t perfect, and it’s not a set and forget solution, but it can definitely be used to streamline certain processes. I think it’s all about learning how to make AI work for you, and I’m excited to see what other possibilities this could bring to our industry.Chris Joe, Product Designer at Trade M
