Human-centered copywriting to help brands build a strong connection with their customers
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Do you need help with bringing clarity to your messaging, raising brand awareness and increasing engagement or conversions?

Showcase your brilliance by sharing what sets your product or service apart from others. 

Our approach is strategic paired with creativity. We can help you connect with your target customers in a way that creates an impact and gets you results.

Writing with intention is key. Whether you want your content to inspire, engage, educate or motivate action – we align the work we do with your business goals.

If you’re starting a new company, re-branding an established business, or you’d like more momentum – get in touch with us. If your offer is complex to put in words, we can simplify your ideas so clients can relate to you and see the true value of your offer. 

We write with SEO in mind to ensure you are found online – without compromising on that human touch. 

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Hello, I’m Michelle. Founder & Lead Copywriter

I’m a passionate storyteller serving clients all over New Zealand and globally. Craft 'n Connect is about helping businesses craft original strategy-led copy that will create an impact. Backed with 12 years of experience working in Copywriting, Digital Marketing and Project Management roles for both corporate businesses and creative agencies. I love getting to the heart & soul of a brand, as well as breaking down complex ideas and simplifying it for your audience. We're always on the look out to collaborate with other creatives towards a shared vision, or if you're interested in working with us, we'd love to hear from you.
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What are others saying

A great experience working with Michelle and Craft 'n Connect. She was professional, delivered high quality work and was always up for a challenge. Highly recommended and look forward to working together again.
- Ian McLarenThrive Tech
Michelle has a knack of knowing the right questions to ask. She wrote copy for a brochure for a Cultural Intelligence programme I deliver and I'm very happy with the result! I highly recommend her approach and her work. She takes the time to understand her clients needs.
- Jackie MessamTauranga, NZ
Since a few months now Michelle has been my content writing Guru. She has been delivering utmost quality content for my clients with a detail for SEO. Looking forward to our next project!
- Max Sartal-SterlingSEO Consultant
Michelle at Craft 'n Connect has been great to work with, especially copy writing content with an SEO ranking focus for a client of ours - Electric Rider. Looking forward to more projects together.
- Jarryd AdamsJ B Adams
I highly recommend Craft 'n Connect. Michelle's experience and high level of empathy has allowed our copy to translate into way more conversions. It's refreshing to see content that isn't 'robotic' you often see written for Google.
- Jim MartinAlign Digital
I have had the pleasure of working with Michelle on more than one occasion both as a colleague and also later when I contracted her to write a PR article for me. Michelle is 100% reliable and works to tight deadlines. She has a wonderful interviewing ability, asks all the right questions, listens and knows how to write for the type of media that the article is intended. She also has wonderful skills in social media and website content management. I have no hesitation in recommending that you work with Michelle in your business!
- Alison HollierSabun
If I have to describe Michelle in one word, she is a wordsmith. She weaves magic into words and makes even the most boring topic come alive. Once we saw the work she did for our brands and the impact it created for our business, we started using her for all our client projects at Business Refinery. She is truly a pleasure to work with and does an amazing job at blogs, social media and website copywriting for our business. It's hard to find a copywriter but it's even harder to find a copywriter & an awesome human. I truly appreciate the work you do for us Michelle and I would highly recommend Michelle to any business looking to transform their brand and bring it to life.
Azriel D'souzaBusiness Refinery
Michelle did such an amazing job revising my website copy. Not only did she have a great turnaround time but her thoughtful edits were easy to understand and action! I really appreciated her prompt communication and would definitely recommended her services.
- Jess LowcherProfessional Photographer
Thank you for sending this, I love it and have shared it already. Please do thank Michelle for me, as she did a great job turning our conversation into a cohesive interview style article
- JC Chidiac Cultivation Bioengineering Ltd Colorado
I first met Michelle when I was consulting for ACG Education several years ago. Since Michelle started her own business, she became my go-to person when it comes to providing copywriting for my clients. Michelle exudes passion and finesse when crafting content, along with a wonderful personality.
- Max Sartal Caleum Digital, NZ
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