Bring clarity to your messaging, raise brand awareness and communicate with impact.
Showcase your brilliance by sharing what makes your product or service special.Â
Our approach is strategic, paired with creativity. We help you build a strong connection with your audience that creates an impression, impact and influence.
Writing with intention is key. Whether you want your content to inspire, engage, educate or motivate action – we align the work we do with your business and marketing goals.
Whether you’re an established business seeking more momentum, rebranding, or a small business needing support, get in touch with us.
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More than taglines – we create messaging that aligns with who your brand is today, is crafted with clarity and builds a strong connection with your audience
Human-centred copywriting to help brands build a strong connection with their customers
What do others say
I can't thank you enough for all of your fantastic work. It was important to me to find someone I liked, respected and trusted with this project. It has been such a relief to know that I could place this work in your hands knowing that you would come up with the words I couldn't. I've loved the entire process of working with you. You're not only genuinely kind and considerate, you really listen to your client, you're an incredibly gifted wordsmith, and your high level of professionalism has been consistent throughout.
I'm looking forward to the website's launch next year.
Thank you so much for everything, it's been such an enjoyable experience working with you.
Nic WongRed Panda Womens Health Coaching
I recently launched my website and wanted to have a regular blog on it to help with SEO and to provide content for social media and email newsletters. However, as a small business owner I struggled to find the time to create the blog posts. I knew that if I was going to be able to create regular content then it was a task that I had to outsource. Michelle at Craft 'n Connect came highly recommended as someone who could look after this task and I couldn't be happier with her work. The whole process from writing the briefs to making any changes required has been seamless and I couldn't recommend her enough. It's been such a huge weight off my mind knowing that I have regular content to publish that is well-researched and written and it's freed me up to focus on the running of my business. If content writing isn't your area of expertise then I highly recommend contacting Michelle to see how she may be able to help you.
Alana RaingerHoneybooks
Michelle from Craft 'n Connect has been great and very easy to deal with - meeting all our blog writing requirements!
Megan DaleyVivo Hair & Skin
Michelle is fantastic to work with, I have been able to rely on her for brand tone of voice, social posts, website and corporate communications. It’s great to have an expert copywriter in your corner, with the rise of AI, I believe that audiences are becoming more aware and increasingly discerning about content. Michelle is able to understand a brand and what voice applies. She is great to deal with, sticks to timelines and delivers great work! She’s a superstar content writer.
Sarah CrabbMcKenzie & Co.
We were after a couple of case studies to explain the steps we take to connect with and work with our clients on different projects. We were impressed with Michelle's questions about our projects to help gain clarity around our mahi. The resulting two case studies are now published on our website. It's been a game-changer to send a link to prospective clients to showcase our work rather than tell them. We've also used them as templates for future case studies. Thanks Michelle, for taking the time to understand us and help us grow our business!
- Jackie MessamRippleEd
Michelle from CraftnConnect was instrumental in launching our LinkedIn content marketing efforts. Her creative approach, receptiveness to feedback, and willingness to use our preferred marketing tools made our collaboration effortless. I would highly recommend Michelle for social media content creation and planning.
Tayla CliffordSpringbrook Foods
If I have to describe Michelle in one word, she is a wordsmith. She weaves magic into words and makes even the most boring topic come alive. Once we saw the work she did for our brands and the impact it created for our business, we started using her for all our client projects at Business Refinery. She is truly a pleasure to work with and does an amazing job at blogs, social media and website copywriting for our business. It's hard to find a copywriter but it's even harder to find a copywriter & an awesome human. I truly appreciate the work you do for us Michelle and I would highly recommend Michelle to any business looking to transform their brand and bring it to life.
Azriel D'souzaBusiness Refinery
Thank you for sending this, I love it and have shared it already. Please do thank Michelle for me, as she did a great job turning our conversation into a cohesive interview style article
- JC Chidiac Cultivation Bioengineering Ltd Colorado
I highly recommend Craft 'n Connect. Michelle's experience and high level of empathy has allowed our copy to translate into way more conversions. It's refreshing to see content that isn't 'robotic' you often see written for Google.
- Jim MartinAlign Digital
I have had the pleasure of working with Michelle on more than one occasion both as a colleague and also later when I contracted her to write a PR article for me. Michelle is 100% reliable and works to tight deadlines. She has a wonderful interviewing ability, asks all the right questions, listens and knows how to write for the type of media that the article is intended. She also has wonderful skills in social media and website content management. I have no hesitation in recommending that you work with Michelle in your business!
- Alison HollierSabun
Michelle did such an amazing job revising my website copy. Not only did she have a great turnaround time but her thoughtful edits were easy to understand and action! I really appreciated her prompt communication and would definitely recommended her services.
- Jess LowcherProfessional Photographer
I first met Michelle when I was consulting for ACG Education several years ago. Since Michelle started her own business, she became my go-to person when it comes to providing copywriting for my clients with a detail for SEO. Michelle exudes passion and finesse when crafting content, along with a wonderful personality.
- Max Sartal Caleum Digital, NZ